Russ' Story
From Car Lot To
Social Media's #1
Auto Trainer
The real story behind the brand and why Russell Richardson left a thriving sales career to teach others.
RFW Training Founder
He Was Just A Car Salesman With A Phone
Russell Richardson started where most car sales reps start, on the floor, grinding through cold calls, and chasing customers who didn't want to be sold. He was good at it, but he knew there had to be a better way.
When TikTok started blowing up, Russ saw what others missed: car buyers were already on social media. They just didn't know who he was yet. So he started posting. Raw, real, unfiltered content about car sales, the dealership life, and what it actually takes to succeed in this business.
The response was immediate. Leads started coming inbound. Customers were asking for him by name before they even walked into the dealership. His close rate went up because he was talking to warm buyers, not strangers.
Other reps started asking how he was doing it. That's when RFW Training was born. Today, Russ has trained hundreds of car sales reps and dealership groups across North America, and his students are consistently among the top producers in their markets.
The Journey
Four Chapters, One Phone
The Showroom Floor
Russ started in car sales the way everyone does: floor shifts, cold calls, waiting on ups. He was good at it, and it still wasn't enough.
The First Posts
He saw car buyers scrolling social media long before the industry did, and started posting raw, unfiltered content about dealership life.
The Largest Brand In Car Sales
The videos ran. 40M+ TikTok likes and 1.6M+ followers across platforms later, buyers were asking for Russ by name before they walked in.
RFW Training
Reps kept asking how he did it. RFW Training was born, and today 500+ car sales reps and dealership groups across North America train with Russ.
Work With Russell
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