Put Russ In Front Of Your Team
Russell Richardson comes to your store and trains your sales floor on the social media system in person, out on your lot with your own inventory. He also speaks at 20 groups, OEM meetings and dealer conferences.
Stores That Brought Russ In To Train Their Floor
In Your Store, Or On Your Stage
Russ teaches the same system either way. Pick the one that fits what you're after.
On-Site Team Training
Russ trains your sales floor at your store. It's for owners, GMs and sales managers who want the whole team bringing in its own leads instead of waiting on ups and bought leads.
- Hands-on filming on your lot, with your real inventory
- Every rep leaves with a personal brand set up and running
- Built around your market, your brand and your compliance rules
- A 30-day plan per rep so it keeps running after he flies home
Keynotes & Events
Russ speaks to a room full of dealers. It's for 20 groups, OEM meetings, association events and dealer conferences that want a social media session their audience talks about afterward.
- Keynote, breakout session or panel format
- Real numbers from reps who run the system
- A live teardown of rep videos that are bringing in buyers right now
- Practical enough that people film something that week
How A Day On Your Floor Runs
Russ takes your team through the four parts of the RFW system in one day, in order, and a good chunk of it happens outside, filming on your lot.
Brand & Visibility
Every rep gets their profiles, handles, bios and positioning set up properly, together in the room. Most stores find half the floor either has nothing set up or has an account working against them, so that gets fixed first.
The Content System
Russ takes the team outside to your inventory and they shoot real videos. Camera-shy reps get walked through it one at a time until they have something posted.
Going Viral
Russ breaks down the hooks and angles he used to build an audience of over 1.6 million while he was selling cars. Your team learns why one walkaround gets 400 views and the next one gets 400,000.
Turning Content Into Deals
Russ covers what to do when a buyer finds you through a video, and how your videos keep you in front of the deals already in your pipeline and everyone you've sold before.
Multi-day and multi-store visits are common for groups. Tell us how many rooftops you have and how big the floor is, and we'll come back with what fits.
What Your Team Walks Out With
The goal is a floor that keeps doing this on Monday, without Russ in the building.
Accounts built and posting
Every rep leaves with a profile set up correctly and content already published.
Footage in the bank
They film on the lot during the day, so the first week of posting is already shot before he leaves.
A 30-day plan per rep
What to post and in what order, so momentum doesn't die the week after the training.
A way to work their book
Every video keeps a rep in front of the people they've already sold and the deals still in the pipeline.
A manager who can run it
Your leadership learns what to hold reps accountable to, so it becomes part of how the store runs and lasts past the visit.
Ongoing access, if you want it
Stores that want the training to keep going add platform access for the team, with the full video library and live coaching.
What It Looks Like When A Rep Runs It
These are individual reps at dealerships, using the same system Russ teaches on site.
More of them, with the video interviews, on the success stories page.
Book Russ For Your Event
Russ has been on the Social Showroom Podcast and on stage at industry events, and he sold cars on the floor himself. Each session is built for the people you're putting in the seats.
Check Available Dates →- 20 GroupsWhere the lead spend is going, and what the stores that stopped relying on it are doing instead.
- OEM & Association MeetingsHow a franchise floor builds visibility in its own market without fighting the brand guidelines.
- Dealer ConferencesA working session on hooks and filming that people can act on the same week.
- Manager MeetingsHow to hold a floor accountable to content without turning it into another dead process.
The Questions Owners Always Ask
How long does he need, and does he travel?
Most stores book a full day on site. Groups with multiple rooftops usually run multiple days. Russ has trained teams across 40+ states and provinces, so travel is normal, and we work it around your calendar and his.
What does it cost?
It depends on the size of your floor, how many days and rooftops you want covered, travel, and whether you add ongoing platform access for the team afterward. Send the request below and we'll put real numbers in front of you after a short call.
Half my team is camera-shy. Is this going to be a waste?
That's the normal starting point, and it's the whole reason to do this in person instead of handing out logins. Russ gets the quiet ones filming in the room and on the lot, with him standing right there. Once a rep has posted one video and lived through it, the resistance drops.
What about our brand guidelines and compliance?
We build the day around your rules. Tell us what your OEM and your GM will and won't allow on camera, pricing claims included, and the training stays inside those lines.
Do we need equipment or a marketing person?
No. Your reps already carry the only camera this needs. If you do have a marketing person, bring them into the day, because they're the one who keeps it organized afterward.
What stops this from dying two weeks later?
Every rep leaves with a 30-day plan, and your managers learn what to hold them accountable to. Stores that want more add platform access for the team, so the video library and the live coaching keep going after Russ flies home.
I'm a rep, not a manager. Can I get this at my store?
Send the request anyway and tell us your role. We'll send you something you can hand to your GM or owner, and you can start on your own in the meantime with the free training.
Let's See If The Calendar Works
Fill this out and someone from Russ's team gets back to you with available dates and what a visit to your store or your event would look like.
- A short call first, so the day is built around your floor
- Dates, format and pricing in writing before you commit to anything
- Works for a single store, a whole group or an event
Ask About Dates
Tell us about your store or your event and we'll come back with dates and options.
Contact The Team →Your Floor Is Already Holding The Cameras
The stores that figured this out put their reps in front of their own market instead of spending more on leads. Russ will come show your team how.
Request Available Dates →