In-Person Training
Put Russ In Front Of Your Team
Russell Richardson comes to your store and trains your floor on the social media system in person, on your lot, with your inventory. He also takes the stage for 20 groups, OEM meetings and dealer conferences.
Two Ways To Book Him
In Your Store, Or On Your Stage
Same system either way. What changes is the room. Pick the one that fits what you are trying to do.
Russ trains your sales floor at your store
For owners, GMs and sales managers who want the whole team generating its own leads instead of waiting on ups and bought leads.
- Hands-on filming on your lot, with your real inventory
- Every rep leaves with a personal brand set up and running
- Built around your market, your brand and your compliance rules
- A 30-day plan per rep so it keeps running after he flies home
Russ speaks to a room full of dealers
For 20 groups, OEM meetings, association events and dealer conferences that want the social media session their audience actually talks about afterward.
- Keynote, breakout session or panel format
- Real numbers and real rep results, not theory
- Live teardown of what is working on the platforms right now
- Practical enough that people film something that week
On-Site Team Training
How A Day On Your Floor Runs
Russ works your team through the four parts of the RFW system, in order, in one day. Nobody sits in a conference room watching slides all afternoon.
Every rep gets set up properly
Profiles, handles, bios and positioning, done together in the room. Most stores find half the floor either has nothing set up or has an account working against them. That gets fixed first.
They film on your lot, not on a whiteboard
Russ takes the team outside to your inventory and they shoot real videos. Camera-shy reps get walked through it one at a time until they have something posted.
Hooks, angles and what the platforms reward
The same breakdown Russ used to build an audience of over 1.6 million while he was selling cars. Your team learns why one walkaround gets 400 views and the next one gets 400,000.
The part most trainers skip
Views are not deals. Russ covers the DM and follow-up scripts, how to handle an inbound lead that came from a video, and how to use content as follow-up on deals already in the pipeline.
Multi-day and multi-store visits are common for groups. Tell us how many rooftops and how big the floor is, and we will come back with what fits.
The Takeaway
What Your Team Walks Out With
The point of the day is not motivation. It is a floor that can do this on Monday without Russ in the building.
Accounts built and posting
Every rep leaves with a profile set up correctly and content already published, not a to-do list.
Footage in the bank
They film on the lot during the day, so the first week of posting is already shot before he leaves.
A 30-day plan per rep
What to post, in what order, so momentum does not die the week after the training.
DM and follow-up scripts
How to turn a comment or a message into an appointment, and how to work content into existing follow-up.
A manager who can run it
Your leadership learns what to hold reps accountable to, so this becomes part of the process instead of a one-day event.
Ongoing access, if you want it
Stores that want the training to keep going add platform access for the team, with the full video library and live coaching.
Trusted By Dealerships
Stores That Brought Russ In To Train Their Floor
1,000+ car sales reps and 150+ dealership teams trained on the RFW system.
Real Results
What It Looks Like When A Rep Runs It
These are individual reps at dealerships, using the same system Russ teaches on site.
Trey · GMC Dealership, LA
15 cars off TikTok in a month with under 1,000 followers and no ad spend
Shawn · Ford Dealership, AL
Sold 47 cars in a month with only 5,800 followers
Austin · Toyota Dealership, IN
Uses social media as a source of hiring
More of them, with the video interviews, on the success stories page.
Keynotes & Events
Book Russ For Your Event
Russ has been featured on the Social Showroom Podcast and at industry events, and he speaks the language of the room because he was on the floor selling cars himself. Sessions are built for the audience you are putting in the seats.
Check Available Dates →- 20 GroupsWhere the lead spend is going, and what the stores that stopped relying on it are doing instead.
- OEM & Association MeetingsHow a franchise floor builds visibility in its own market without fighting the brand guidelines.
- Dealer ConferencesA working session on hooks, filming and follow-up that people can act on the same week.
- Manager MeetingsHow to hold a floor accountable to content without turning it into another dead process.
Before You Ask
The Questions Owners Always Ask
How long does he need, and does he travel?
Most stores book a full day on site. Groups with multiple rooftops usually run multiple days. Russ has trained teams across 40+ states and provinces, so travel is normal, and we work it around your calendar and his.
What does it cost?
It depends on the size of your floor, how many days and rooftops you want covered, travel, and whether you add ongoing platform access for the team afterward. Send the request below and we will put real numbers in front of you after a short call. No pitch deck required.
Half my team is camera-shy. Is this going to be a waste?
That is the normal starting point, and it is the whole reason to do this in person instead of handing out logins. Russ gets the quiet ones filming in the room, on the lot, with him standing there. Once a rep has posted one video and lived through it, the resistance drops.
What about our brand guidelines and compliance?
We build the day around your rules. Tell us what your OEM and your GM will and will not allow on camera, pricing claims included, and the training stays inside those lines.
Do we need equipment or a marketing person?
No. Your reps already carry the only camera this needs. If you do have a marketing person, bring them into the day, because they are the one who keeps it organized afterward.
What stops this from dying two weeks later?
Two things. Every rep leaves with a 30-day plan instead of inspiration, and your managers learn what to hold them accountable to. Stores that want more than that add platform access for the team, so the video library and the live coaching keep going after Russ flies home.
I am a rep, not a manager. Can I get this at my store?
Send the request anyway and tell us your role. We will send you something you can hand to your GM or owner, and you can start on your own in the meantime with the free training.
Request Dates
Let's See If The Calendar Works
Fill this out and someone from Russ's team gets back to you with available dates and what a visit to your store or your event would look like.
- A short call first, so the day is built around your floor
- Dates, format and pricing in writing before you commit to anything
- Works for a single store, a whole group or an event
Ask About Dates
Tell us about your store or your event and we will come back with dates and options.
Contact The Team →Your Floor Is Already Holding The Cameras
The stores that figured this out are not spending more on leads. They put their reps in front of their own market. Russ will come show your team how.
Request Available Dates →